Contact

Friday, 14 March 2014

Branding/Touch Points Absinthe

This was my favorite project so far but possibly one of the hardest. I had to take an outdated or out of use product and make it appeal to today's market, I stumbled across absinthe (a high alcohol 74%+ spirit) after extensive research I found that it was derived from three botanical plants, this then became a central theme for my brand. 

It evolved as absinth the elixir, appealing to a health conscious nation and an economic way of thinking.The concept was to sell a package that could be given as a gift, it contained sugar discs, instructions and the drink itself. 







No comments:

Post a Comment