This was my favorite project so far but possibly one of the hardest. I had to take an outdated or out of use product and make it appeal to today's market, I stumbled across absinthe (a high alcohol 74%+ spirit) after extensive research I found that it was derived from three botanical plants, this then became a central theme for my brand.
It evolved as absinth the elixir, appealing to a health conscious nation and an economic way of thinking.The concept was to sell a package that could be given as a gift, it contained sugar discs, instructions and the drink itself.
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